My career has taken me from Unilever, where I held global and regional leadership roles, to The Estée Lauder Companies, where I served as SVP Global Consumer Insight and VP Corporate Marketing, APAC. I have led international teams, worked with senior executives across markets and helped organisations connect consumer understanding with brand strategy, innovation and growth.
More recently, through Innova Market Insights and my own consultancy, I have continued to explore how changing consumer needs and emerging trends can open new possibilities for business.
I founded Insight Republic around a conviction: understanding people is not enough. Organisations can uncover compelling insights, yet still fail to act on them. The real challenge is turning what we see into what we do.
Insight Republic exists to bridge that gap. By bringing together consumer understanding, strategic thinking, innovation and human connection, I help organisations challenge assumptions, discover new perspectives and translate insight into meaningful action.
Because the purpose of insight is not simply to see things differently. It is to make different things possible.