The four
The anchor
Brand World
The brand is the whole, not the conclusion. The anchor of everything that follows: It needs purpose, promise, understanding of peoples’ intentions to aspire it and clarity about the brand experience.
Where we look for new horizon
Innovation Strategy – human centric Ideation
Starting with the intentions people have to serve their emotional and practical needs during their daily lives’ moments. Discover where the brand and its products could plausibly win next with better solutions
What we build
Product Design
Becoming better than the products and services they already use, building new products on relevant product requirements and expectations within human usage context. We want you to innovate, not just follow the herd blindly!
How it lands
Concept & Engagement
Connect first. Persuade later. Concepts written to identify with consumers lives. We don’t want to throw product features to consumer but resonate with the minds.
Brand Equity:
The starting point to connect with humanity
The brand first. Everything else fits around it.
A brand isn’t the conclusion you reach once the other work is done — it’s the base to conclude before everything else follows.
We start with the Brand: what is it for, what is its promise and purpose, discovering the motivations that actually move its audiences, and the experiences products and communication have to deliver. The development process is a team event that immerses them into the brand world and the lives people live there.
Who’s there
Brand, insight and leadership, with the wider organisation brought in on purpose.
Shape
A structured programme: the anchor is set, then pressure-tested against the work it has to hold. We use our “humanising AI” ways of working.
You leave with
A brand frame the whole organisation can repeat in its own words, and a clear read on what the other three tools now have to deliver.
Innovation Strategy:
from Jobs to be done to an innovation agenda
Building solutions, not just features and attributes.
Most ideations start from a new product feature hoping for a need waiting for it. We work the other way around: we first identify consumer context that matters and the jobs products need to fulfill within situations people live. We ideate with your teams towards product solutions that people want. We stretch it into a prioritised two-to-three-year agenda the business can act on.
Who’s there
Insight, Marketing and R&D
Shape
Pre-work on your existing data and analysis applying our AI based synthesis approach with the full team.
You leave with
A prioritised innovation agenda, sharp enough to defend.
Product Design:
From existing product solutions to development briefs
Our core idea: Beat the products they already use; unlocking unmet product and service requirements.
Product development needs to understand how relevant product solutions are chosen within consumption moments.
You have a better product or service when it beats the delivery of the thing already in the cupboard — the solution someone has chosen in the past. Our technology lets a team prototype and measure against that real benchmark, until the brief can name the design elements the product has to get right to win.
Who’s there
R&D, insight and the product’s owners.
Shape
Building product briefings with prioritisation for the brand
You leave with
Fully worked product brief and a prototype suggestions that measurably beat the incumbent – clear priorities for the teams
Concept Development:
The basic building blocks for brand engagement and planning
Connect first. Persuade later.
A concept has two jobs: truly connecting with peoples’ lives first before you start to persuade
Our approach with your teams is starting with a rigorous statement development exercise that answers the request of “sell me that pen”. From there the team develops a strategy how and where to communicate the idea, evolving resonating concepts into marketing playbooks.
Who’s there
Concept owners, go-to-market team, brand and whoever owns the calendar.
Shape
One to three sessions, then a working session and a written playbook.
You leave with
A sharp concept, and a touchpoint plan that holds the promise beyond the first ad.
Not sure which one you’re in?
A short call to work out where you are and whether we’re the right fit. No deck, no pitch.